>After all, if your concrete behaviour it's selling out, what difference does it make in practical terms if you admit or not or even if you are aware of the shit you're doing instead of developing some kind of false consciousness. Again, the main problem is people selling out in and of itself.
while selling out is the main problem, if you're self-aware about it you admit that you know
you're doing a bad thing and have chosen to do it, to the detriment of other people and to the advantage of yourself. in my own personal system of morality, generally speaking you're more guilty when you know
you're doing something wrong and choose to do it anyway. (whereas others just think it's the normal thing to do, not even considering that it will antagonize people.)
subjectively, i just find it more
annoying to have it rubbed in my face, the sheer fucking cheek of the idea that if you act a bit ironic about the fact you've sold out it'll help to offset the fact that you did it is something that needs to be punished.
not referring to any particular person, it's a repeating trend i've seen today.